Pirum Strengthens US Presence with Key Hire
Pirum Systems has announced the appointment of Jennifer Falco as senior sales executive, a strategic move aimed at bolstering its North American operations. This decision is part of Pirum’s broader initiative to scale its presence in the US, focusing on forging and deepening client relationships across the buy side. The company’s growth in the region is fueled by a rising demand for comprehensive securities finance solutions as regulatory shifts accelerate change throughout the industry.
Industry Veteran Joins Pirum in New York
Based in New York, Jennifer Falco brings a wealth of expertise to Pirum, with 23 years of experience in securities lending, equity finance, and prime services. Her extensive background is seen as a key asset in guiding Pirum’s North American expansion. Falco’s appointment comes at a pivotal time, as the company’s client base continues to grow in response to evolving market demands and regulatory updates, such as the recent T+1 settlement cycle and the 15c3-3 rule change.
The addition of Falco is not an isolated move but part of a larger build-out of Pirum’s Americas team. The expansion encompasses several departments, including sales, client success, marketing, and operations, all working together to deliver enhanced securities finance solutions to clients.
Falco’s Vision for Pirum’s North American Growth
Reflecting on her new role, Falco expressed excitement about the opportunities ahead: “Having worked with buy side firms and prime brokers across global markets, I see tremendous value in connecting trading, post-trade, and collateral on a single platform. I’m looking forward to helping our North American clients unlock that value, while expanding the Pirum network.”
Her expertise is expected to drive the adoption of Pirum’s integrated front-to-back solutions, which are increasingly sought after by firms navigating the complexities of the modern regulatory landscape. The seamless integration of trading, post-trade, and collateral management is critical for buy side firms seeking efficiency, transparency, and compliance within their securities finance solutions.
Extensive Industry Experience
Falco joins Pirum from HSBC, where she spent nearly seven years as an equity finance and delta one sales specialist. Her career also includes roles in investor services and agency lending at Citi in New York, as well as Asia prime finance sales in Hong Kong. Earlier professional experiences include positions in Asian equity finance sales trading at HSBC, securities services at Goldman Sachs, and client services at Deutsche Bank. This diverse background positions Falco to deliver valuable insights and foster strong relationships with both buy side clients and prime brokers.
Leadership Perspective and Future Outlook
Carmine Salute, head of commercial development for the Americas at Pirum, highlighted the significance of Falco’s appointment: “Jennifer brings formidable securities finance expertise and longstanding relationships on both the buy side and with prime brokers across global markets. That market depth and client focus is at the heart of how Pirum operates — and exactly what we need as we build a world-class team right here in New York to deepen our buy side relationships and grow our presence across North America.”
Salute emphasized that Pirum is committed to building the infrastructure, talent, and partnerships necessary to become an enduring participant in the American financial markets. The company’s focus on comprehensive securities finance solutions aligns with the evolving needs of clients and positions Pirum for continued growth in the US.
Conclusion: A Strategic Step Forward
The appointment of Jennifer Falco marks a significant milestone in Pirum’s US expansion plans. As regulatory demands intensify and the market for integrated securities finance solutions grows, Falco’s leadership and experience will be pivotal in driving client success and strengthening Pirum’s footprint across North America. With a robust team and a clear vision, Pirum is well-positioned to deliver innovative services and build lasting relationships in the ever-evolving financial landscape.
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