SANTA CRUZ, Calif., Nov. 26, 2024 /PRNewswire/ — Santa Cruz County Bank (OTCQX: SCZC), a top-rated community bank headquartered in Santa Cruz County, is pleased to announce that Alison Voorhees has joined as Senior Vice President and Director of Marketing. Ms. Voorhees is responsible for all aspects of marketing and maintains her office at the Bank’s 75 River St., Santa Cruz, Ca. location.
Ms. Voorhees has a more than 20-year marketing background with extensive experience in branding, rebranding and creative direction, business and creative writing, corporate and executive communications, strategic business and marketing campaigns, media partnerships and community relations. She is a Certified Financial Marketing Professional (CFMP), Certified Digital Marketing Professional and Professional Certified Marketer (PCM®) in Digital Marketing. Her attention to creative excellence includes internal and external communications, data storytelling, marketing technology and automation tools and overall brand and integrated marketing strategy with a multi-channel approach.
Krista Snelling, Santa Cruz County Bank President and CEO, commented, “Alison brings a wealth of bank marketing experience and fresh perspectives to help us continue our mission of serving the community with excellence. We are confident that under her leadership our brand, built over the past two decades, will continue to flourish and evolve in exciting ways that remain true to our roots.”
Early in her career, Ms. Voorhees established herself as an effective campaign and event coordinator, a strategic business and marketing planner, a dedicated team leader and a committed community partner. Ms. Voorhees most recently ascended to the role of Vice President, Marketing Strategy Manager for Capital City Bank where she also previously served as Assistant Vice President, Advertising Manager and Public Relations Specialist. Prior to a career in banking, she worked in fundraising and special events for Orlando Ballet and Opening Nights Performing Arts as well as in sales and marketing support for Ben Nye Company.
Of this new opportunity, Ms. Voorhees said, “Joining a talented team of leaders at such a beloved community banking institution is a dream move for my career. I am honored to be entrusted with taking up the marketing mantle to shape the future of the Santa Cruz County Bank brand and beyond.”
Ms. Voorhees holds a Master of Arts in Global Communications from the University of Southern California, a Master of Science in Global Media and Communications from the London School of Economics and Political Science and a Bachelor of Arts in Communications and English from Florida State University. She also obtained a graduate certificate in Publishing and Editing from Florida State University and a certificate in Principles and Practices for Advertising Ethics from the Institute for Advertising Ethics.
An avid community volunteer in the arts, elder care, literacy, placemaking, workforce development and youth sports, Ms. Voorhees has relocated to Santa Cruz from Tallahassee, Fla.
ABOUT SANTA CRUZ COUNTY BANK AND WEST COAST COMMUNITY BANCORP
Founded in 2004, Santa Cruz County Bank is the wholly owned subsidiary of West Coast Community Bancorp, a bank holding company. The Bank is a top-rated, locally operated and full-service community bank headquartered in Santa Cruz, Ca. with branches located in Aptos, Capitola, Cupertino, King City, Monterey, Salinas, San Luis Obispo, Santa Cruz, Scotts Valley and Watsonville. Santa Cruz County Bank is distinguished from “big banks” by its relationship-based service, problem-solving focus and direct access to decision makers. The Bank is a leading SBA lender in Santa Cruz County and Silicon Valley. As a full-service bank, Santa Cruz County Bank offers competitive deposit and lending solutions for businesses and individuals; including business loans, lines of credit, commercial real estate financing, construction lending, asset-based lending, agricultural loans, SBA and USDA government guaranteed loans, credit cards, merchant services, remote deposit capture, mobile and online banking, bill payment and treasury management. True to its community roots, Santa Cruz County Bank has supported regional well-being by actively participating in and donating to local nonprofit organizations. Visit sccountybank.com for more information.
Forward-Looking Statements
This release may contain forward-looking statements that are subject to risks and uncertainties. Such risks and uncertainties may include but are not necessarily limited to the successful integration with 1st Capital Bancorp post-merger, achieving the targeted cost savings and synergies within expected time-frames or at all, retaining employees and customers, fluctuations in interest rates (including but not limited to changes in depositor behavior in relation thereto), inflation, government regulations and general economic conditions, and competition within the business areas in which the Bank is conducting its operations, health of the real estate market in California, Bancorp’s ability to effectively execute its business plans, and other factors beyond Bancorp and the Bank’s control. Such risks and uncertainties could cause results for subsequent interim periods or for the entire year to differ materially from those indicated. Readers should not place undue reliance on the forward-looking statements, which reflect management’s view only as of the date hereof. Bancorp undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
SOURCE Santa Cruz County Bank
