ChangAn Automobile, a leader in intelligent mobility technology, is accelerating its international expansion with the goal of becoming a premium automotive brand. At the Foreign Partners Conference 2025 held in Chongqing, the company unveiled its expansive ‘Vision 2030,’ pledging over $10 billion in global investments. The company aims to sell 5 million vehicles worldwide by 2030, with an aspiration to rank among the world’s top ten automotive brands.
The conference, themed ‘Vast Ocean Plan: United Towards The Peak,’ brought together more than 500 partners from over 70 countries to discuss ChangAn’s global accomplishments and future roadmap. The company’s president, Zhu Huarong, highlighted significant progress over the last five years in new energy, intelligence, and global commerce. Global sales soared by 34.2%, reaching 2.684 million vehicles in 2024, including 735,000 new energy vehicles and 536,000 sold internationally.
ChangAn’s global business strategy is on a path of growth, aiming for 5 million vehicles worldwide and 1.2 million abroad by 2030. Zhu emphasized the dual approach of long-term growth and localized operations as key to enhancing global competitiveness. Over the next five years, ChangAn plans to target five key foreign markets and develop local production, branding, and customer service.
Li Mingcai, ChangAn’s executive vice president, underscored the company’s milestones, including the launch of its first international new energy vehicle manufacturing base in Thailand and eight overseas production partnerships. In 2024, ChangAn was among the top three Chinese automotive exporters, selling over 500,000 vehicles abroad and generating revenues exceeding $11 billion. The brand expanded into 20 new countries, now operating in over 100 global markets with 1,150 sales channels. Brands like CHANG-AN, DEEPAL, and AVATR have gained international recognition, with ChangAn joining the ‘BrandZ Top 50’ of international Chinese brands just 14 months after launching the Vast Ocean Plan.
ChangAn’s two-pronged development plan for 2025 involves launching 20 new cars globally. Technological innovation remains central to ChangAn’s global strategy, as noted by executive vice president Wang Xiaofei. The company has invested over 114.8 billion yuan in R&D and has built an international team of 18,000 people, including 5,000 software and AI specialists. The 2025 plan includes a dual strategy for fossil fuels and new energies, with fossil fuel vehicles targeted at Central and South America, the Middle East, Africa, and Eurasia, while new energy vehicles will focus on Asia-Pacific and Europe.
ChangAn is constructing a unified global brand structure through CHANG-AN, DEEPAL, and AVATR, executing a ‘1+N’ brand strategy—a global intellectual property with multiple localized campaigns annually. Regarding products, 20 new global models will be launched, comprising 10 fossil fuel and 10 new energy vehicles, including the CS75PLUS, DEEPAL S05, AVATR 07, and CHANG-AN Q07.
With a commitment to future growth, ChangAn remains confident, focusing on a ‘competitiveness and high quality’ strategy, leveraging key strengths and technological innovation to expand its global presence and increase international influence.
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