On April 24, 2025, in Wuhu, China, Chery introduced its new brand LEPAS, marking a significant milestone in the global automotive industry. The launch event, themed ‘COLOURFUL LIFE, MASTERFUL DRIVE,’ was attended by more than 800 key dealers and leading media representatives. Positioned as a strategic cornerstone for Chery, LEPAS aims to elevate market presence and value through its vision of ‘elegant mobility.’ This vision seeks to redefine the future mobility ecosystem with intelligent technology and aesthetic design.
**LEPAS L8: A Bold Debut**
– The debut model L8 was introduced as a part of LEPAS’s global market entry strategy.
– Inspired by the muscular contours of a sprinting leopard, the LEPAS L8 blends dynamic aesthetics with mechanical philosophy.
– Notable features include:
– Distinctive vertical-pupil headlights.
– A minimalist interactive cockpit balancing performance with elegance.
– Breakthrough advancements in intelligent systems and safety features.
**Strategic Expansion and Model Line-up**
Under the leadership of Zhang Guibing, President of Chery International, LEPAS has ambitious plans for the next three years:
– **Five New Models:**
– Launch of SUV L8 in December 2025.
– Urban-focused L6 Class A targeting metropolitan elites.
– Agile L4 Class A0 designed for style-conscious female drivers.
– **Global Reach and Production:**
– Expansion to 1,200 sales outlets worldwide.
– Annual production and sales target of 500,000 vehicles.
**Foundational Pillars of LEPAS**
LEPAS’s strategic direction is supported by four core pillars:
– **Aesthetic Leopard Design:**
– Drawing design inspiration from agile and powerful forms.
– **Luxurious Space:**
– Focus on providing a premium interior environment.
– **Intelligent Safety:**
– Incorporating cutting-edge safety technologies.
– **Super Hybrid Chery:**
– Utilizing Chery’s hybrid technology expertise.
**Innovation and Technological Advancement**
Zhong Wei, Deputy General Manager of LEPAS, emphasized the brand’s commitment to revolutionizing human-vehicle interaction. LEPAS plans to achieve this through:
– **Intelligent Solutions:**
– Offering a first-class yet value-driven mobility experience.
– **Global Strategic Development:**
– Transitioning from an automobile manufacturer to a lifestyle trendsetter.
LEPAS, with its focus on innovation and global expansion, is set to reshape global automotive values with its elegant approach to modern mobility.
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