CA Auto Bank Unveils New Executive Leadership
CA Auto Bank, along with its mobility solutions subsidiary Drivalia, has announced significant executive leadership changes effective July 1. The company is implementing a dual appointment strategy aimed at enhancing its joint operations and future growth. Roberto Sportiello will assume the role of CEO at Drivalia, succeeding Paolo Manfreddi, who is slated to take over as CEO of Ferrari Financial Services, pending final approval from regulatory authorities.
These leadership transitions are a result of a shared strategic vision within the group, according to CA Auto Bank CEO Giacomo Carelli. He emphasized that the appointments are designed to capitalize on the extensive experience and industry expertise of both executives, positioning the companies for a new phase of innovation and growth.
Ferrari Financial Services: A Strategic Joint Venture
Established in 2016, Ferrari Financial Services is a joint venture between Ferrari and CA Auto Bank. The partnership supports Ferrari’s commercial strategies in key European markets, including Germany, the United Kingdom, and Switzerland. This collaboration has been instrumental in delivering tailored financial services to Ferrari clients, strengthening the brand’s presence in the luxury automotive sector.
Manfreddi’s appointment to Ferrari Financial Services signals a continuation of strategic evolution. With a robust background in automotive sales and operations, his leadership is expected to enhance the joint venture’s market influence and customer engagement.
Sportiello Brings Decades of Experience to Drivalia
Roberto Sportiello, who has been leading Ferrari Financial Services since January 2020, brings over 20 years of international experience in the automotive finance industry. His previous roles include serving as head of marketing and sales at FCA Bank Group and CEO of FCA Bank in Austria. His career has been marked by strategic achievements in both operational and customer-focused areas.
“It is with great enthusiasm that I take the baton from Paolo, a professional I admire and who has built a solid and dynamic company,” Sportiello commented. “I look forward to working with the Drivalia team to shape the future of mobility. We will accelerate the group’s development across Europe by focusing on integrated, innovative, and sustainable mobility solutions, while maintaining a high standard of customer service.”
Paolo Manfreddi’s Legacy at Drivalia
Paolo Manfreddi has led Drivalia since its inception in 2022. Under his leadership, the company has expanded its footprint across Europe and introduced pioneering services tailored to modern mobility needs. His career, which began in 2002, includes various roles within Fiat Groupe Automobiles, such as Lancia Sales Director, and leadership positions managing dealer networks and rental services across the EMEA region.
One of Manfreddi’s recent milestones was the launch of Drivalia’s first monthly subscription services for light commercial vehicles (LCVs). The offerings, branded as Be Free Evo Pro and Be Free Evo Pro Max, cater specifically to artisans, professionals, and small businesses, underscoring Drivalia’s commitment to flexible and accessible mobility solutions.
Reflecting on his tenure, Manfreddi said, “I am truly proud of the journey we have taken with Drivalia and of the extraordinary team I have had the honour of working with. I bring this unique experience to a new adventure that is as prestigious as it is challenging. I am convinced that Roberto is the perfect leader to continue Drivalia’s growth, and I wish him all the success he deserves.”
Strategic Vision for Future Growth
These leadership changes come at a pivotal time for both Drivalia and Ferrari Financial Services, as the automotive and mobility sectors undergo rapid transformation. By appointing executives with proven track records in innovation, customer service, and international market development, CA Auto Bank is positioning its subsidiaries for long-term success.
With a focus on sustainable and customer-centric solutions, the new leadership teams at Drivalia and Ferrari Financial Services are expected to drive forward-thinking initiatives that align with evolving consumer demands and environmental standards.
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